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VibeCheck

Weekly Pulse

Week ending

Weekly Pulse — Week of 26 Jan 2026

Past edition. Full narrative available in production.

The sausage roll wars are over. With 156,000 votes cast — our biggest question ever — Britain has delivered its verdict: Greggs crushes Pret by 84% to 16%. The only surprise is that anyone's surprised.

The regional breakdown tells the real story. The North East came in at a frankly aggressive 96% for Greggs. Newcastle, it seems, would go to war over pastry. London was the sole holdout at 68% — still a comfortable majority, but enough to confirm every stereotype about the metropolitan bubble.

The Starmer question keeps sliding. He started January at 65% survival odds; he's now at 54%, with Scotland at just 38%. That's a 27-point gap between Scottish and London voters — the widest regional split we've recorded on any political question this year. The union may be intact, but the vibes are not.

National mood ticked down 4 points to 48 — officially crossing into "Anxious" territory for the first time since November. Volatility is up 12%. People are changing their minds faster than usual, which historically means something's brewing.

One prediction resolved: "Will it snow in London in January?" came in NO, and 71% of you called it correctly. Londoners themselves were split 50/50, proving once again that nobody knows less about London weather than Londoners.

Next week: the Starmer question closes on February 7th. Current trajectory has him below 50% by then. Lock in your prediction now — bragging rights await.

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